Team Bloomfields was founded by Helen Moody, a lifelong equestrian who looked at the riding wear market and knew she could do something completely different.

Helen's connection to the equestrian world runs deep. When her husband Dean founded Bloomfields Horseboxes in 2005, horses became the heart of everything the family did. Years of being immersed in that world gave Helen a clear and honest view of something that was missing. Equestrian clothing all looked the same. The same muted colours, the same safe styles, the same uninspiring designs. No real sparkle. No individuality. Nothing that celebrated the personality of the riders wearing it.

So in 2024, Helen did something about it.